Project Overview
Objective
Serving students across the U.S., Break Shuttle provides charter transportation services to and from colleges and universities during breaks and holidays. Break Shuttle partners with a variety of colleges and universities and has developed its process to be safe and reliable. It was important for Break Shuttle’s new website to reflect the simplicity and reliability of its process by providing students with a straightforward ticket purchase platform. In addition to this primary function, the website also needed to serve as a marketing tool to colleges and universities, encouraging them to partner with Break Shuttle to provide chartering services to students. Wood Street was selected to develop Break Shuttle’s eCommerce process and create a user experience that served both students and schools effectively.
Solution
By adhering to a light, minimalistic framework, Wood Street developed Break Shuttle’s website to provide users with a simple process flow. Large, bold imagery is paired with brief messaging and clear calls to action. Students can begin the trip-booking process from the moment they arrive on the homepage. Further down the page, Break Shuttle’s mission and process are clearly outlined for interested students, parents and school representatives. A floating support link in the bottom left corner of the page provides users with easy access to additional information and assistance, and Break Shuttle’s email update service is promoted throughout the site. The booking process leads users from start to finish, allowing them to select a school, review route schedule options, view route details and book a trip. The website also provides a filtering tool for more experienced users to quickly locate an optimal route and bypass multiple booking steps. To avoid distracting from the booking process, process details and news listings are given secondary attention but remain accessible throughout the site. Break Shuttle’s new website serves as an effective trip booking platform and marketing tool that properly reflects the company’s years of reliable chartering service.
Project Tools
- Adobe XD
- Adobe Photoshop
- Sublime Text
- HTML/CSS
- PHP Development
- WordPress CMS
- WooCommerce
- Advanced Custom Fields
- Custom eCommerce Solution
