Project Overview
Objective
Cetrom needed an animation they could update on the fly to market to a variety of vertical markets. They came to Wood Street and we delivered a high-end video that could be branded to their specifications.
Solution
Following the look and feel of Cetrom’s current branding, Wood Street devised a collection of construction-paper icons to flesh out the video’s focal message points. Each of these visuals interacts with the others to unify the impact of the overall video and to ultimately point to Cetrom’s quality service offerings. The blue sky and clouds in the video’s environment were heavily influenced by Cetrom’s established branding and focus on cloud software services, and the whimsical animation style takes advantage of this environment by playing with concepts of gravity, hovering, and sudden drops. Overall, the final product effectively marketed Cetrom to prospective clients through an informative and enthusiastic interactive presentation.
Project Tools
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
