Wood Street background image

Constancy Investors Brand

Project Overview

Project Type Branding
Company Constancy Investors
Year 2017

Objective

Carl Gardiner, founder of Constancy Investors, presented Wood Street with the challenge to create a bold new brand for his company. The idea was to represent the company’s role in developing long-term investment plans and promoting investment education.

Solution

After extensive experimentation with letterforms, Wood Street arrived at combining the company’s initials to form a pie chart symbol. This was effective at representing both the financial and education aspects of the company. The mark was paired with a modern san-serif logotype that mimicked the mark’s thick and thin strokes. The color palette, reminiscent of chalkboards and dollar bills, added a striking boldness to the look of the full Constancy logo.

Project Tools

  • Adobe Illustrator