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Hoover-Fisher Florist

Project Overview

Project Type Web Design & Development
Company Hoover-Fisher Florist
Year 2017
Visit Completed Website


Hoover-Fisher Florist, a small family-owned florist business with over 60 years of experience, approached Wood Street about a complete redesign of their website. The goal was to showcase products effectively while also promoting seasonal specials and providing users with an effective online shopping experience.


Working with the marketing and management team at Hoover-Fisher Florist, Wood Street designed and developed a completely custom WordPress website. The look of the website was the result of a collaborative effort with the folks at Hoover-Fisher Florist where Wood Street led the client through our process focusing on the user experience to improve the customer journey as they order flowers online.

The UX focuses on easy access to products and a seamless checkout process with custom MAS POS API integration – making ordering flowers from Hoover-Fisher Florist a pleasant experience on any device.

Project Tools

  • Adobe Photoshop
  • Sublime Text
  • Adobe Illustrator
  • PHP Development
  • WordPress Blog
  • WordPress CMS
  • WooCommerce eCommerce
  • Advanced Custom Fields

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