Project Overview
Objective
Based in the Washington, DC area in the Eastern US and in Denver in the West, Wells and Associates assists developers, businesses, and property owners in securing entitlements, gaining regulatory and community approvals, and designing and implementing multimodal transportation plans to create better, more forward-thinking places and networks.
In other words, Wells and Associates are helping their development partners make forward-thinking, smart transportation decisions. While their existing website contained a wealth of great content, the user was a bit lost as to where to go and what to do. The website needed visual direction to drive user interaction.
Solution
Wood Street worked with the team at Wells and Associates to identify the users and outline their specific needs as they align to the new website goals. Using a strategic narrative, updated sitemap, and wireframes, this project team was able to outline, design, and implement a better and more effective user experience. The site is responsive, working well on desktops, laptops, and mobile devices. This website is still loaded with expanded, in-depth process, past performance, and educational content. It’s just easier for the user to find that content and the path to conversion is now an intuitive one.
Award
We’re also very proud and excited to announce that the Wells and Associates website redesign has received the “Best Consulting Website” award for 2019 from the Web Marketing Association. WMA’s award program recognizes achievement in the creation of top web sites. The winner of the 2018 Consulting website award was Accenture.
Project Tools
- Adobe Photoshop
- Sublime Text
- HTML/CSS
- PHP Development
- WordPress Blog
- WordPress CMS
- Advanced Custom Fields
