Search Engine Optimization goes hand in hand when developing a new Web site. With our years of experience Wood Street can consult your organization on conversion goals and determine the best path for content development. Our team can also design social media campaigns and consult on best platforms to achieve your marketing goals.Tell Us About Your Goals
Site Map & Goal Conversion Consultation
Organizing your website content and conversion goals is a crucial step in our process. We work with you to develop a site map that aligns with your conversion goals and your audience needs. Through this process, you will be able to easily inventory your content to determine which content stays, which is edited, and which is created from scratch.
Website Content Strategy Consultation
Wood Street has years of experience working with clients on how to create content that works. We give you the tools and guidance needed to ensure that the content you or your writers create is useful to your audience, optimized for search engine visibility, and drives the user to action. We help you to align your content with your website goals so your content is more than just fluff, it converts!
Social Media Campaign Design and Consultation
Social media can, unfortunately, be where your branding falls apart. Don't let that happen. We develop consistent, on-brand social media profile and campaign images that get noticed. We also work with you to develop a social media marketing strategy that you can implement using your own internal resources. Trust is everything on social media. Consistency, effective messaging, and connections with real people on your team will make social media a marketing workhorse for your organization.
Email Marketing Template Design and Integration
Email marketing is more important than ever. We can design email marketing templates that are on-brand and get you clicks. We've worked with many email marketing programs such as MailChimp, ConstantContact, AWeber, SharpSpring, Emma, and more. We will set up your email marketing templates and then train your staff on how to use them to send out effective email campaigns. And, with our years of marketing experience, we can offer unique insights into how to best use this marketing channel most effectively.
SEO Engagement Strategy
Search engine optimization or SEO is the process of optimizing the code and content of your website for maximum search engine visibility and rankings. We work with you to identify your search goals and then show you how to use the website we've built or maintain for you to dial it in for maximum results. SEO is a never-ending process. With our help, you'll have the skills needed to keep your site ranking for months and years to come.
Wood Street has worked with Vintage Security on projects ranging from their front-facing WordPress website to their custom quote builder and project scheduling tool. We started working with Vintage Security years ago on their first custom WordPress website. After some time, Vintage approached Wood Street with a unique need.View Case Study
Acela Technologies, Inc. worked very successfully with Wood Street to plan, design and publish our new corporate web site. Wood Street’s professional services were excellent, providing a coherent working model and best practice web tools, talented design experts and a... Read MoreJim Dertzbaugh
Acela Technologies, Inc., Frederick, MD
I would like to take some time to give a huge thank you to you and your team for your great work on the website redesign. Everyone we’ve talked to loves the new look, and we greatly appreciate the upgrade... Read MoreJoanna Liu, Associate
Pacific Bridge Medical, Bethesda, MD
From the opening presentation and meeting to discuss how we wanted to present our web site to the final product, the Wood Street team did a fantastic job of pointing us in the right direction and giving creative feedback. The... Read MoreLinda Lovell, Marketing Manager
High Point Catering
I want to let you know what a pleasure it was to work with you and Wood Street, Inc. in the designing and building or our new website. From the beginning to end, Wood Street was professional, creative and responsive... Read MoreSteve Vogel, Executive Vice President
Conestoga Tile, Harrisburg, PA
The microsite we developed with Wood Street helped us achieve a huge goal – generating more leads. In the first 8 weeks since the site launched we’ve already doubled the number of inquiries received through the web. We’re grateful for... Read MoreLauren M. Hagan, MBA
Mount St. Mary’s University
I remember when social media was fresh and new. Everyone was either excited or dismissive, but very few could explain precisely why. It was new. That’s it. Since then we’ve seen social media become a powerful tool in the digital marketing landscape. Some still thumb... Read More
When I read the book Content Rules by Ann Handley and CC Chapman, I knew the marketing game was changing. Content Rules wasn’t just another book about content; it was about shifting the focus of what content means to our clients today. It was about... Read More