Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Over the 16 years we’ve been doing this, I’ve been fortunate to meet some amazing marketers. I’ve learned so much from all of them but there are 6 that are my consistent go-tos. So, when it came time to write a post about what to expect in 2019, I knew going to this group would... Read More
Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads... Read More
The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your... Read More
When we started Wood Street way back in 2002 (before iPhones and running water), people would always ask “you’re an IT company, right?” Our answer was usually “sort of.” Back then, anything to do with the Internet was considered to be an IT issue. Our approach was really more in line with marketing and communications than... Read More