Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Web Content – Just the Facts We work with a lot of clients on projects for the web – web sites, email newsletter campaigns, blogs, social media, etc. – and content is always a main concern. Content is important – some say it continues to reign as king. Unfortunately, not all organizations have a solid... Read More
What is Content Marketing? Content Marketing is another buzzword in the long line of digital marketing buzzwords. So, what does it mean? Content Marketing Institute has one of the best definitions… “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined... Read More
Utility content is a form of educational content that your clients can actually use. It is especially important for mobile users. This type of content is often situational. Your client needs something at that moment, and you provide it for them. Utility content is the stuff that your target audience needs mostly on mobile devices but they will... Read More
We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great. But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have the content marketing machine in place, how do... Read More