Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks. So far we’ve in this series on content marketing, we’ve discussed… What kind of content you will create The audience for your content… who? Your content marketing distribution channels… where? Now, we need to tie all this... Read More
We talk a lot about content. We write about it in our blog. We give content marketing tips to our clients. Content is KING! That’s great. But where does all this wonderful content come from? If you aren’t struggling with content, you probably aren’t doing content marketing right. This is hard work. But never fear. You don’t have... Read More
Media relations is one of the great, low cost marketing tools available to businesses and NPOs (Non Profit Organizations). Furthermore, it offers a variety of advantages that traditional paid advertising doesn’t. The content of a print or broadcast story about your business – published by a news department – has more credibility than the same content... Read More
Harness the Power of Your Happy Customers The best form of marketing for any business is when an actual human being validates the experience of the product or service. There will always be times when customers may not have the access to another human being to talk directly and get a recommendation. In the past... Read More