Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

Brand Awareness Archives

What Does Branding Mean Today?

Originally branding meant marking livestock with a red-hot iron. Today, branding is about much more than just a mark. Merriam-Webster defines branding as… “The promoting of a product or service by identifying it with a particular brand.” Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and... Read More