Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Originally branding meant marking livestock with a red-hot iron. Today, branding is about much more than just a mark. Merriam-Webster defines branding as… “The promoting of a product or service by identifying it with a particular brand.” Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and... Read More
What is Hierarchy? Hierarchy is simply defined as any system of persons or things ranked one above another. It is a system that helps us define order and organization. Once the hierarchy of any system is defined, it not only explains how that system functions but also aids in predicting how any change in the... Read More