Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Before you talk about the tools for any task, you have to first understand the job at hand. So to grow your brand, you have to know what the b-word is all about. At Hinge, we sum it up thusly: Brand = Reputation x Visibility Simple enough, right? It’s how your firm is thought of... Read More
Originally branding meant marking livestock with a red-hot iron. Today, branding is about much more than just a mark. Merriam-Webster defines branding as… “The promoting of a product or service by identifying it with a particular brand.” Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and... Read More