Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it does. But,... Read More
Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads... Read More
You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. You have a general... Read More
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Mobile is no longer a novelty, it’s the new normal. Now, consider your target audience. Are they using tablets and smartphones to find... Read More