Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website. Your website is many things: Your virtual sales department The hub of your marketing and communications outreach An information portal A data capturing vehicle Customer service... Read More
SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still the same these days: We still start our optimization journey... Read More
There’s been a lot of noise lately about a possible recession heading our way. I just attended a discussion with Richmond Federal Reserve President, Thomas Barkin, at the local Chamber offices. Much of the discussion centered around recession signals and rates. And while Mr. Barkin stopped short of saying that a recession was coming, he... Read More
Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible. In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels like... Read More