Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
When I read the book Content Rules by Ann Handley and CC Chapman, I knew the marketing game was changing. Content Rules wasn’t just another book about content; it was about shifting the focus of what content means to our clients today. It was about making content that had real value: utility content. About a... Read More
Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads... Read More
The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your... Read More
You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively. That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRules! every day on the... Read More