Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
I first found out about Jason Falls through DJ Waldow. Jason is one of those unapologetic, tell-it-like-it-is, digital marketing experts. His blog is a must for any digital marketing pro. And his books should be required reading for anyone guilty of all buzzword and no substance! First, here’s Jason’s bio… Jason Falls is a digital... Read More
DJ Waldow is the Digital Marketing Evangelist at Marketo. Marketo builds marketing automation software. I’ve known DJ for a few years now. He is full of energy and knows his stuff. His book on email marketing is a must read and so is his blog. Of course, I have some questions for DJ Waldow. I hope... Read More
In part one we discussed building your list as well as email marketing logistics. Now, let’s talk about email content and drop schedule. What are you sending and when? Recently, I presented some tips on email marketing for the Arts and Humanities Council of Montgomery County. Below are my slides. First, what are your goals? To inform... Read More