Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for reaching your customers. WordStream has a great rundown of email marketing today…... Read More
Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million new leads! OK, maybe that’s a bit exaggerated, but they can move the needle, if you know what you’re doing. Maybe you’ve heard the term “landing page” but are not sure what a landing page... Read More
Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $30 for every $1 spent. When done right, an email marketing campaign can help your business... Read More
HubSpot, Pardot, Marketo, etc. are all powerful marketing tools. These are the marketing automation usual suspects. There are lots of different solutions out there to choose from. What is marketing automation? Why is it so prevalent in marketing today? Marketing automation is as it sounds, you automated marketing practices such as… Email – automated email... Read More