Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
For part three in this series, we will look at your content channels… You know what content you’re going to create You’ve established your buyer personas Now you need to determine where to post it If your content sits on a website and no one reads it, does it do you any good? Of course... Read More
The ability to publish, comment and/or share text and media with people is just a feature set. I don’t want to minimize the nuances of building relationships, communities and online customers through social. That being said (and the chicken wire rolled out) in the end, new social network or old blog, customer review or private... Read More
Do you remember going to school dances when you were in the eighth grade? How uncertain and weird and full of longing everything seemed? Maria Ogneva, Head of Community at Yammer, and someone all the boys probably wanted to take to school dances, once described social media as… “The largest cocktail party in the world,... Read More
It’s all over the news; the end of Facebook is near! Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth. According to an article in... Read More