Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Since July 2018, all Chrome users see a warning for all non-HTTPS websites. More than 50% of Internet browsers worldwide are Chrome. Trust me, you have customers using Chrome. But first, a little historical context. As far back as 2014, Google was giving preferential rankings to websites with an SSL certificate. It’s part of their... Read More
Mobile optimization has been a ranking factor on Google for some time. But, it now matters a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].” If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and... Read More
I just got back from having coffee with a client. We were talking about content, its importance, and the fact that you simply can’t game the system (by system I mean Google). We were also lamenting the fact that honest and effective SEO companies are not always the ones that “win the bid.” The client... Read More
Did your website get hurt by Google’s Penguin 2.0 update? Are you afraid your organic traffic has been sliced into a fraction of what it once was? Fear not (for now) – This post will give you some insight and ideas to prevent and remediate the dreaded “Google slap”. What is this Penguin thing, anyway?... Read More