Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
The one constant with SEO (search engine optimization) is change. Search engines have been around since the 90’s and have since died a thousand deaths. I recently read a post about the many deaths of SEO (literally recounting all the times SEO has died). Great article, but I especially liked the comment I got when... Read More
What does any business or organization want most from their website? Conversion… turning a visitor into a fan, client, member, etc. What do you need to get conversions? Traffic! Do you simply want hordes of anyone and everyone coming to your website? Probably not. You want qualified traffic. So, SEO (search engine optimization) right? Yes.... Read More
We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great. But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have the content marketing machine in place, how do... Read More
The Old Ways of Marketing – Push ME The marketing paradigm is undergoing a dramatic shift. Many players, formally confident of “what works”, have found themselves set adrift on an ocean of doubt and ineffectualness. The old ways don’t work any longer. Don’t get me wrong, plenty of marketers are still trying in vain to... Read More