Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
When I read the book Content Rules by Ann Handley and CC Chapman, I knew the marketing game was changing. Content Rules wasn’t just another book about content; it was about shifting the focus of what content means to our clients today. It was about making content that had real value: utility content. About a... Read More
I’m on the advisory board for our community’s tech advocacy group, Tech Frederick. Once a month we meet to discuss how to build opportunities, grow talent, and solidify a community for the tech industry in our town. During one of these meetings, the chair of the advisory board, Vaughn Thurman, principal at Swift Software, said... Read More
I’m not certain I want to start this post with a bunch of definitions. I’m also not sure I want to start preaching about the importance of UX or SEO. Instead, I’ll start with a question… when looking for something online, what do you do? Do you open Google, type in a word or phrase,... Read More