Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Website and content are the two scariest words for anyone managing a website redesign. We’ve been building websites for 16+ years and this is ALWAYS the biggest logjam. I think we can all agree that content is important, some would even say that content is king! We’re constantly pummeled with articles about content. More content,... Read More
I recently read a post by my buddy Mark Schaefer about Coke firing its CMO. The firing wouldn’t be remarkable except for the fact that Coke’s CMO had recently championed a new marketing strategy based mostly on storytelling. Marketing experts celebrated this move and used it as a signal of what’s to come for the... Read More
Content is Not Enough Content marketing has gained tremendous popularity in the past few years. Two reasons for this are: The changes in Google’s algorithms placing more emphasis on meaningful content. The popularity of social media where lots of content is shared and discussed daily. There are ghost writing services where you can get all... Read More
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the... Read More