Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
There’s been a lot of noise lately about a possible recession heading our way. I just attended a discussion with Richmond Federal Reserve President, Thomas Barkin, at the local Chamber offices. Much of the discussion centered around recession signals and rates. And while Mr. Barkin stopped short of saying that a recession was coming, he... Read More
What is Content Marketing? Content Marketing is another buzzword in the long line of digital marketing buzzwords. So, what does it mean? Content Marketing Institute has one of the best definitions… “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined... Read More
When redesigning your website, there are some people you might want to talk to. Sure, you have the internal and external stakeholders to deal with… Boss, C-Level Marketing or Communications Committee Board of Directors Clients Members This list could go on. And, it is important to they get a chance to chance to be heard. But,... Read More
When we started Wood Street in 2002 (12 Years August 1st, thank you very much!), we based our web design on the client’s printed collateral. That was the norm. Back then, digital marketing was usually an afterthought. Companies would draft their yearly marketing budget and squeeze in a little extra at the end for a... Read More