Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Washington, DC is known for the madness that happens inside the beltway – you know, government shutdowns, gridlock, partisanship (I’m being nice here). But, DC is often overlooked as being home to some of the best and brightest in tech and marketing. Fortunately, for you and me, one of those best and brightest has agreed... Read More
In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new paradigm for brand management, retail marketing, and customer communication. So much in fact that it has thrown the entire agency model into chaos.... Read More
Nailing down the type of content you need to build your business isn’t easy. You might have an embryonic mental snapshot of what your ideal prospect is like, but until you do the hard work of fleshing out that mental snapshot into something more substantial and concrete, creating focused, on-point content that your audience actually... Read More
The Old Ways of Marketing – Push ME The marketing paradigm is undergoing a dramatic shift. Many players, formally confident of “what works”, have found themselves set adrift on an ocean of doubt and ineffectualness. The old ways don’t work any longer. Don’t get me wrong, plenty of marketers are still trying in vain to... Read More