Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Sometimes it helps to get back to basics. Business owners and marketing professionals are bombarded daily with online marketing tips leading them off into a thousand different directions. It is overwhelming. To revisit the core principles of effective website design and development we are putting together this series, “What Makes a Good Website”. This first... Read More
Media relations is one of the great, low cost marketing tools available to businesses and NPOs (Non Profit Organizations). Furthermore, it offers a variety of advantages that traditional paid advertising doesn’t. The content of a print or broadcast story about your business – published by a news department – has more credibility than the same content... Read More
It’s all over the news; the end of Facebook is near! Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth. According to an article in... Read More
Companies that fine tune and aggressively target their marketing efforts during economic hardships, are usually the ones who weather the storm. Read More