Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
I recently read a post by my buddy Mark Schaefer about Coke firing its CMO. The firing wouldn’t be remarkable except for the fact that Coke’s CMO had recently championed a new marketing strategy based mostly on storytelling. Marketing experts celebrated this move and used it as a signal of what’s to come for the... Read More