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Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

Matthew L. Brennan Archives

Tips For Calculating Trade Show ROI

For businesses, participating in a trade show is certainly not cheap. There are attendance costs, set-up costs, giveaways/handouts, and even travel. It’s important for businesses to understand that they’ll need to calculate their return on investment for participating, to determine if the trade show is truly worth it. There are a number of things to... Read More


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