Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of... Read More
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Mobile is no longer a novelty, it’s the new normal. Now, consider your target audience. Are they using tablets and smartphones to find... Read More
Mark W. Schaefer is a marketing powerhouse. In fact I have my doubts that he is actually human with all that he is able to accomplish year in and year out. His official bio reads… “Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs... Read More
So, I was going to start off talking about how Joe and Content Marketing are so this and that… But, then I found this write up on Joe from my friend Barry Feldman of Feldman Creative and it just blew anything I had out of the water… Joe Pulizzi is the king (or Godfather) of... Read More