Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Earlier this year, I wrote a post about QR Code Marketing, and I set a challenge to my marketing clients. “Get creative with QR Code Marketing—Don’t let your scanned code lead to a static flyer or just back to your standard web site”. As the year comes to a close, it’s a good time to... Read More
When you think of Business to Business or B2B Marketing, are you picturing those same old stock photos on boring corporate websites? Why do we box ourselves in like this? It’s time to get a little creative. Be human. Connect with people about real things. Social Media and B2B Marketing I was meeting with a... Read More
If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even one from my gym. For a while, the gym FOB held my attention — scan it enough times at the front door and get a... Read More
Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in Frederick, MD (just outside of Baltimore and Washington, DC) with topics ranging from mobile marketing to social strategies and favorite apps. I spoke about the basics of mobile marketing. Mobile is a channel that’s growing... Read More