Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Mobile optimization has been a ranking factor on Google for some time. But, it now matters a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].” If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and... Read More
If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even one from my gym. For a while, the gym FOB held my attention — scan it enough times at the front door and get a... Read More
I think it’s safe to say that mobile is now a mainstream marketing channel. We’ve known it to be so for some time. However, 2012 has seen massive growth is mobile usage, specifically with regards to smartphones. According to Snaphop.com “in 2012, the U.S. saw a 55% increase in smartphone subscriptions to …98 million…, representing... Read More
Trade Shows are usually pretty straightforward affairs – a decent booth, some nice people to work that booth, maybe a guy doing magic or tap dancing, some games, etc. We’ve seen it all. Some booths even have those fancy scanners that capture information for a follow up. But, in these times of the user generated... Read More