Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing. As I discussed in part one, there are different types of content marketing methods that produce varying results. Each of these content types, from educational to transactional, are... Read More
We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great. But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have the content marketing machine in place, how do... Read More
It’s been said over and over – Content is King! There’s even a term for it now, Content Marketing. So, what? Write a bunch of content and you rule the interwebs? Of course not. Back in the early days of online marketing we worried about keywords – the words and phrases that our clients would... Read More
At the beginning of last year, we put out a post called 12 Online Marketing To-Dos for 2012 + 1! The response was great. We’ve gotten lots of feedback on this list as well as some updates on what our clients are doing with it. As it happens, every year in our industry, lots changed. That said,... Read More