Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five. Wait for it, wait for it… and then ask “should we get some PR about that?” It could be a cool new... Read More
I was going to do a fancy write-up for Chris and then I read his bio on the Shift Communications website. I think it really does way better than I ever could (plus I think it’s all worth noting). I will say this, when I see something from Chris, anywhere, I pay attention. I’ve known... Read More
This is the inaugural 5 Questions post where I will be interviewing some of the best minds in marketing, PR, social and more. Taking our own advice, I’ve made some great connections with influencers in our industry. And what these people know will be of great use to you. I’m limiting these to 5 questions... Read More
Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks. So far we’ve in this series on content marketing, we’ve discussed… What kind of content you will create The audience for your content… who? Your content marketing distribution channels… where? Now, we need to tie all this... Read More