Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Mobile is no longer a novelty, it’s the new normal. Now, consider your target audience. Are they using tablets and smartphones to find... Read More
Maybe you’ve seen the posts… QR Codes Kill Kittens Content Marketing is Dead SEO is Dead Social Media is Dead I get it, trends come and go. But, all of these tactics mentioned still serve a purpose if used correctly. Yes, QR Codes can be used effectively. Here’s the problem. A small business owner doesn’t have... Read More
Earlier this year, I wrote a post about QR Code Marketing, and I set a challenge to my marketing clients. “Get creative with QR Code Marketing—Don’t let your scanned code lead to a static flyer or just back to your standard web site”. As the year comes to a close, it’s a good time to... Read More
We’ve been hearing about the war on talent for years, but the reality is that recruiting top talent into your organization is getting harder. Smart companies will use whatever tools they can to identify and engage both active and passive job seekers. One effective way to do this is through the use of mobile technologies.... Read More