Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

QR Codes Archives

Text Messaging & Mobile Sites, a Powerful Combo

How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode... Read More

QR Codes Are Becoming Mainstream

I’m sure you have seen these boxes around, whether it be on a poster, book, point of purchase display or magazine. What are they and where did they come from? According to Wikipedia, QR codes are two-dimensional barcodes that were created by the Denso-Wave subsidiary of Toyota in 1994. These codes are read using the... Read More