Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Mobile is no longer a novelty, it’s the new normal. Now, consider your target audience. Are they using tablets and smartphones to find... Read More
In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B. Business to Consumer or B2C organizations have been using mobile for some time now. They’ve been developing apps, implementing SMS campaigns (text messages) and adding QR Codes to posters and product labels. B2B has... Read More
When one of our favorite non-profit, the Arts and Humanities Council of Montgomery County, asked us to give a talk on email marketing, we were happy to help! After all, we work with lots of non-profits and associations at Wood Street. Email marketing is tricky. You have to wrangle with SPAM filters, building lists and... Read More
Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in Frederick, MD (just outside of Baltimore and Washington, DC) with topics ranging from mobile marketing to social strategies and favorite apps. I spoke about the basics of mobile marketing. Mobile is a channel that’s growing... Read More