Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
When most marketers think about mobile marketing, they often think about “apps”. While for some businesses apps may be great opportunities, there are certainly many organizations where an app might not be the best way to market with mobile. Here are three BIG mobile marketing opportunities often overlooked by businesses and non-profits: 1. Traditional Media... Read More
What about Mobile – Part Seven – Mobile the Wrong Way and Mobile Marketing the Right Way In the final installment of our series, we discuss examples of the right way and wrong way to use: QR Codes Mobile Apps SMS (Text Message Marketing) Geo-Location (FourSquare, Gowalla, etc) And discuss this list of questions every marketer... Read More
What about Mobile – Part Three – Using QR Codes and SMS at Trade Shows and Events Use SMS and QR to replace pens and paper at your events. – #WhatAboutMobile Mobile is everywhere at trade shows and events. In this segment we discuss integrating mobile marketing efforts with your event marketing initiatives. Using mobile... Read More
Wood Street recently co-hosted a webinar on Mobile Marketing. This webinar was presented by Justin Mastrangelo of JA Interactive and Jon-Mikel Bailey from Wood Street. Learn What Mobile Is… and Isn’t. Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies without understanding their impact? In this webinar we’ll cover the... Read More