Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks. So far we’ve in this series on content marketing, we’ve discussed… What kind of content you will create The audience for your content… who? Your content marketing distribution channels… where? Now, we need to tie all this... Read More
The ability to publish, comment and/or share text and media with people is just a feature set. I don’t want to minimize the nuances of building relationships, communities and online customers through social. That being said (and the chicken wire rolled out) in the end, new social network or old blog, customer review or private... Read More
The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content. In a previous life, I planned and promoted events for a busy association. (By busy, I mean we... Read More
Jason Giuliano, Vice President at Wood Street, was asked yesterday to participate in a Technology Round Table discussion hosted by 270Inc Magazine. The Round Table discussion focused on how businesses can understand and keep up with the face paced growth of technology. It was a spirited discussion focusing mainly on understanding technology, knowing your business... Read More