Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in Frederick, MD (just outside of Baltimore and Washington, DC) with topics ranging from mobile marketing to social strategies and favorite apps. I spoke about the basics of mobile marketing. Mobile is a channel that’s growing... Read More
What about Mobile – Part Seven – Mobile the Wrong Way and Mobile Marketing the Right Way In the final installment of our series, we discuss examples of the right way and wrong way to use: QR Codes Mobile Apps SMS (Text Message Marketing) Geo-Location (FourSquare, Gowalla, etc) And discuss this list of questions every marketer... Read More
What about Mobile – Part Two – Adding SMS to Traditional Media Adding SMS to traditional media can get you in front of over 90% of mobile users. – #WhatAboutMobile In this segment we discuss how to use SMS or text message marketing in conjunction with your traditional media marketing efforts to see improved results that... Read More
Wood Street recently co-hosted a webinar on Mobile Marketing. This webinar was presented by Justin Mastrangelo of JA Interactive and Jon-Mikel Bailey from Wood Street. Learn What Mobile Is… and Isn’t. Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies without understanding their impact? In this webinar we’ll cover the... Read More