Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new paradigm for brand management, retail marketing, and customer communication. So much in fact that it has thrown the entire agency model into chaos.... Read More
In the past few years, Twitter has become one of the most useful and popular tools for promoting events and conferences. Because Twitter posts (called a “tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headline and small news stories. Combined with links to websites, you can... Read More
For part three in this series, we will look at your content channels… You know what content you’re going to create You’ve established your buyer personas Now you need to determine where to post it If your content sits on a website and no one reads it, does it do you any good? Of course... Read More
The ability to publish, comment and/or share text and media with people is just a feature set. I don’t want to minimize the nuances of building relationships, communities and online customers through social. That being said (and the chicken wire rolled out) in the end, new social network or old blog, customer review or private... Read More