Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

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How Strategic is Your Marketing Plan?

In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new paradigm for brand management, retail marketing, and customer communication. So much in fact that it has thrown the entire agency model into chaos.... Read More

Social Is Just a Feature Set

The ability to publish, comment and/or share text and media with people is just a feature set. I don’t want to minimize the nuances of building relationships, communities and online customers through social. That being said (and the chicken wire rolled out) in the end, new social network or old blog, customer review or private... Read More