Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
What is Utility Marketing? Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy. You may have heard of... Read More
Clients keep asking us if they should use WordPress as their content management system or CMS. Ultimately, it depends on the goals of the site and what functionality is needed to support those goals. That said, for most businesses and organizations we encounter, WordPress is the best CMS. WordPress functionality can be extended to fit most... Read More
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Mobile is no longer a novelty, it’s the new normal. Now, consider your target audience. Are they using tablets and smartphones to find... Read More
In this post from Stacey Hood, we talked about Content Shock, the term coined by Mark Schaefer. The idea is that we will be so inundated with content that eventually we’ll start turning away from it. This is already happening. We’ve seen content farms take their beatings from the latest Google updates. It’s simple, people want... Read More