Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website. Your website is many things: Your virtual sales department The hub of your marketing and communications outreach An information portal A data capturing vehicle Customer service... Read More
Clients keep asking us if they should use WordPress as their content management system or CMS. Ultimately, it depends on the goals of the site and what functionality is needed to support those goals. That said, for most businesses and organizations we encounter, WordPress is the best CMS. WordPress functionality can be extended to fit most... Read More
You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your customers. Creating a well-informed website is one of the most important actions your business can take to help boost sales. However, businesses... Read More
We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool in... Read More