Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Digital marketing can be daunting. And keeping up with trends and shiny objects is exhausting and usually a waste of time. Sometimes, you need to get back to what works. These are things we tell our clients all the time so it only made sense to assemble a list. Here are 12 steps to take... Read More
What is Content Marketing? Content Marketing is another buzzword in the long line of digital marketing buzzwords. So, what does it mean? Content Marketing Institute has one of the best definitions… “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined... Read More
Many of our clients rely on partners or channels to sell their products and services for them. Some of these clients don’t do any marketing or selling themselves, or so they think. To be clear, here’s a good definition of channel sales from businessdictionary.com… “A sales channel can be direct if it involves a business selling... Read More
When we started Wood Street way back in 2002 (before iPhones and running water), people would always ask “you’re an IT company, right?” Our answer was usually “sort of.” Back then, anything to do with the Internet was considered to be an IT issue. Our approach was really more in line with marketing and communications than... Read More