Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Your website is made up of code and files. A new website is not unlike a new car. It’s pristine and running like a top. But, we all know what happens a few years/miles down the road… something is going to break… Keeping that “new website smell” is important. If your clients or Google hop... Read More
SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that. I recently spoke at the Grow with Google event hosted by Direct Online Marketing and Google (itself, themselves?). The focus of my session was the impact of design and UX on SEO. Here are my slides… Design, user experience (UX),... Read More
Clients keep asking us if they should use WordPress as their content management system or CMS. Ultimately, it depends on the goals of the site and what functionality is needed to support those goals. That said, for most businesses and organizations we encounter, WordPress is the best CMS. WordPress functionality can be extended to fit most... Read More
Yes! But, allow me to explain. First, for those not familiar with the term content management system, here is a definition… A content management system, or CMS, is software that allows you to create, edit, and publish content to a website or blog without advanced coding knowledge. In other words, a CMS makes it possible... Read More