Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
What is Content Marketing? Content Marketing is another buzzword in the long line of digital marketing buzzwords. So, what does it mean? Content Marketing Institute has one of the best definitions… “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined... Read More
In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it does. But,... Read More
“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?” We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might be... Read More
The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content. In a previous life, I planned and promoted events for a busy association. (By busy, I mean we... Read More