All posts by Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, author of Spin Sucks and co-author of Marketing In the Round with fellow Wood Street guest blogger Geoff Livingston.

Content Marketing Content Marketing

Seven Ways to Improve Your Content Marketing

The question isn’t, “Will our organization spend time on content marketing this year?” The question is, “How can we improve our content marketing this year?” If you’re still trying to decide whether or not you should have a content marketing strategy, let me make it easy for you: You should. Most companies assume content marketing... Read More

Web Design & Development Web Design & Development

Content Killed the Website Star!

Close to 80 percent of websites don’t launch on time because the content needed from the client isn’t delivered on time. You’ve probably had this experience. You’re all excited for a new website, you set a launch date, and then you are asked for content, images, videos, and audio files that don’t yet exist. Suddenly... Read More