The question isn’t, “Will our organization spend time on content marketing this year?” The question is, “How can we improve our content marketing this year?” If you’re still trying to decide whether or not you should have a content marketing strategy, let me make it easy for you: You should. Most companies assume content marketing... Read More
- Gini Dietrich
- Arment Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, author of Spin Sucks and co-author of Marketing In the Round with fellow Wood Street guest blogger Geoff Livingston.
Close to 80 percent of websites don’t launch on time because the content needed from the client isn’t delivered on time. You’ve probably had this experience. You’re all excited for a new website, you set a launch date, and then you are asked for content, images, videos, and audio files that don’t yet exist. Suddenly... Read More
When I began my career in communications (don’t ask how long ago; I’ll lie to you), the only thing we had to worry about was building really strong relationships with journalists to do the media relations part of our jobs. Now we have to worry about that and relationships with bloggers and influencers and customers... Read More
Something really interesting is happening to the PR industry because of the Internet. This thing called technology has completely flipped the industry on its head. So much so, in fact, PRSA (the trade organization) had to redefine what is that we do for the first time in years. The new definition is: Public relations is a strategic... Read More