Whether you call it a brand book, brand guide, or branding guide, it’s a very important document. Your logo, while part of your brand, is just one small piece of your organization’s identity. Your brand is seen or experienced in many places… Marketing materials Trade shows Sales presentations Social media Your website Other websites I... Read More
- Jon-Mikel Bailey
- Wood Street, Inc
Jon-Mikel Bailey - Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.
Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible. In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels like... Read More
Over the 16 years we’ve been doing this, I’ve been fortunate to meet some amazing marketers. I’ve learned so much from all of them but there are 6 that are my consistent go-tos. So, when it came time to write a post about what to expect in 2019, I knew going to this group would... Read More
We build lots of custom websites sites. Each of these starts with a lot of planning and a major part of this planning is the sitemap. The organizational structure and navigation system of your website can mean the difference between success and failure. A website sitemap is a written list of pages, posts, and other... Read More
I remember when social media was fresh and new. Everyone was either excited or dismissive, but very few could explain precisely why. It was new. That’s it. Since then we’ve seen social media become a powerful tool in the digital marketing landscape. Some still thumb their nose at social media, but, social media marketing is... Read More