Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if they’d used alphabet.com as their domain. Or instead branded as... Read More
- Maris Callahan
- Donuts, Inc.
Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she spends her days doing media relations, content marketing and social media. She lives in Chicago with Brad, her significant other, and their chihuahua Henry, her other significant other. Follow her on Twitter.