All posts by Mark Schaefer

Mark Schaefer is an acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Check out his latest book, The Content Code, Six essential strategies to ignite your content, your marketing, and your business.

SEO & Social Media Marketing SEO & Social Media Marketing

Is SEO Simply Good Writing?

I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 —  probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the... Read More