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Content Rules – The Wood Street Review

Here at Wood Street we read a lot. I read mostly marketing and communications books. I try to identify different strategies that I can share with our web design and development clients when it comes to their content.

We are asked repeatedly about the best ways to develop and use content. I was already following @marketingprofs and @cc_chapman on Twitter when I saw the announcement about their new book…

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series), ©2010 Ann Handley, CC Chapman; (P)2011 Gildan Media Corp.

Naturally it made sense for me to pick this up.

I am very glad I did. This book is a combination of many things we already tell our clients about content marketing plus some new ideas that I hadn’t really considered. It’s an easy read and very well thought out with practical tips and real world case study examples of their principles at work.

Some key elements of the book I found to be quite useful…

  1. Chapter 5: Reimagine; Don’t Recycle: Anatomy of a Content Circle of Life – this is a great overview of how to repurpose content that you are already creating without simply regurgitating the same stuff over and over again.
  2. Chapter 7: Stoke the Campfire – in this they compare content marketing to storytelling around a campfire. A great analogy focusing on using the storytelling principle. Some good tips and some easy content marketing lessons.
  3. Chapter 10: Attention B2B Companies: This is the Chapter You Are Looking For – any B2B companies out there with doubts about the benefits of content marketing – blogging, seminars, podcasts, etc – need to read this chapter.

Of course there is so much more. I would like to be able to write some negatives about this book so I don’t sound like a screaming teenage groupie, but there just aren’t any that I can see.

Have you read Content Rules yet? Let me know what you thought of it in the comments below.

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