What about Mobile – Part Four – The Right Way and Wrong Way to Use QR Codes

Slapping a QR code on something is not a mobile marketing strategy. – #WhatAboutMobile

In this segment we illustrate bad QR Code uses and discuss effective QR Code strategies:

  • Do not use QR Codes where it is at all difficult for the user to scan them.
  • Use QR codes at a place where the user will want to scan and get more info like a point of purchase display.

Here are links to the other 6 parts in this series:

Jon-Mikel Bailey - Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web design to chambers of commerce, trade associations and colleges. He has a BFA in Photography from Frostburg State University and still shoots photos for Wood Street clients.