What about Mobile – Part Four – The Right Way and Wrong Way to Use QR Codes

Slapping a QR code on something is not a mobile marketing strategy.
– #WhatAboutMobile

In this segment we illustrate bad QR Code uses and discuss effective QR Code strategies:

• Do not use QR Codes where it is at all difficult for the user to scan them.
• Use QR codes at a place where the user will want to scan and get more info like a point of purchase display.

Here are links to the other 6 parts in this series:

• Part One – Checking Your Mobile User Stats
• Part Two – Adding SMS to Traditional Media
• Part Three – Using QR Codes and SMS at Trade Shows and Events
• Part Five – Designing Your Mobile Website
• Part Six – Focus on Your Mobile Marketing Strategy, Not Tools
• Part Seven – Mobile the Wrong Way and Mobile Marketing the Right Way