Wood Street was hired to create a new brand for an old client based in Peoria Heights, Illinois. The company was transforming from a one woman shop to a firm offering financial solutions to clients all over the world. The new name, Teton Pines, was to represent the strength and stability of the Grand Tetons. The goal was to illustrate the solid foundation from which Teton Pines offers groundbreaking financial solutions.
After extensive experimentation with with fonts, color and custom illustrations of the mountains, Wood Street arrived at a brand that shows strength, growth, and stability. The mountains and pines were both hand illustrated to give an artfulness to an otherwise typically stodgy industry.
- Adobe Illustrator